Peaceful Pleasures Health and Wellness
PURC Brazilian Keratin Treatment – Smooth, Repair & Shine
PURC Brazilian Keratin Treatment – Smooth, Repair & Shine
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PURC Brazilian Chocolate Keratin Hair Treatment – Smooth, Shine & Repair in 30 Minutes
Tired of frizzy, dry, or damaged hair? The PURC Brazilian Chocolate Keratin Treatment delivers professional-grade smoothing results right at home — in as little as 30 minutes. Whether your hair is slightly wavy or deeply curly, this nourishing keratin formula repairs damage, eliminates frizz, and leaves hair silky smooth, glossy, and straight for up to 3 months. Suitable for all hair types and all genders.
Disclaimer: This product is a cosmetic hair care treatment and is not intended to diagnose, treat, cure, or prevent any disease. These statements have not been evaluated by the Food and Drug Administration.
Why You'll Love PURC Keratin Treatment
- Repairs Damage in 30 Minutes – Deeply nourishes and restores dry, brittle, and chemically treated hair.
- Frizz-Free Smoothing – Eliminates frizz and flyaways for a sleek, polished finish.
- Lasting Straightness – Keeps hair straight and manageable for up to 3 months.
- Brilliant Shine – Infuses each strand with keratin protein for a mirror-like shine.
- Salon Results at Home – No expensive salon visit needed; use it yourself in just 30 minutes.
- All Hair Types – Works on natural, chemically treated, wavy, curly, and coarse hair.
What's Included
- 1 × 100ml PURC Brazilian Chocolate Keratin Treatment (choose your formalin level: 0%, 5%, 8%, or 12%)
How to Choose Your Keratin Strength
Select based on your hair type and damage level:
| Strength | Best For |
|---|---|
| 0% (Formaldehyde-Free) | Slightly wavy / minimally damaged hair |
| 5% Formalin | Normal curly / some damage (Asian, Middle East, European, Russian hair) |
| 8% Formalin | Deep curly / more damage (African, South American hair) |
| 12% Formalin | Very curly / heavily damaged hair |
Important Notes:
- If your hair is naturally very curly, choose 8% or 12% formalin.
- If your hair is blonde/golden, avoid the formaldehyde-free version (it may cause color to turn orange). Choose 5% or higher instead.
- For hair longer than 17 inches, we recommend purchasing 2 sets.
Step-by-Step Application Guide
- Wash hair 2× (chemically treated) or 3× (virgin hair) with a clarifying/purifying shampoo.
- Blow-dry hair to 100% dry.
- Shake the bottle well. Pour 2–3 oz of keratin treatment into a bowl and apply to hair in ½-inch sections using a brush. Comb through until fully saturated. (Wear gloves during application.)
- Place hair under a cap.
- Allow to absorb: 20 minutes for chemically treated hair; 30 minutes for resistant/coarse hair. Blow-dry to 100% dry.
- Using a heat-resistant comb, divide hair into 4 sections.
- With a flat iron set to 450°F (230°C), start at the nape. Take 1/8-inch sections and slowly move the iron root to ends 5–7 times (7–10 times for extremely curly/coarse hair). For chemically treated hair, reduce heat to 430°F.
- Wait 72 hours (3 days) before washing. Then wash with a sodium-chloride-free keratin shampoo and conditioner.
⚠️ Safety Tip: This product has a strong smell. Always use in a well-ventilated area or wear a protective mask during application.
Perfect For
- DIY home use — professional results without a salon appointment
- Anyone with frizzy, dry, curly, or chemically damaged hair
- A thoughtful, practical gift for friends and family
Made in Mainland China.
Looking to complete your hair care routine? Check out our 10-in-1 Hair Essence Spray with Plant Keratin & Biotin for daily maintenance, or explore the Anti-Frizz Curl Defining Mousse if you prefer to embrace your natural texture.
For more information on hair protein treatments and hair health, visit the MedlinePlus Hair Problems Overview.
Frequently Asked Questions
Q: How long do the keratin smoothing results last?
A: With proper aftercare (using sodium-chloride-free shampoo and conditioner), the straightening and smoothing results from PURC Brazilian Keratin Treatment can last up to 3 months. Results may vary depending on hair type and how frequently you wash your hair.
Q: Which formalin percentage should I choose for my hair type?
A: Choose based on your curl level and damage: 0% (formaldehyde-free) for slightly wavy or minimally damaged hair; 5% for normal curly or some damage; 8% for deep curly or more damaged hair; and 12% for very curly or heavily damaged hair. Those in Africa or South America typically have hair that responds best to 8%–12%.
Q: Can I use PURC Keratin Treatment at home without professional training?
A: Yes! PURC Keratin Treatment is specifically designed for both at-home DIY use and professional salon application. The process takes about 30 minutes and comes with clear step-by-step instructions. Just make sure to apply it in a well-ventilated space and wear gloves.
Q: Is this keratin treatment safe for color-treated or blonde hair?
A: For blonde or golden-colored hair, avoid the formaldehyde-free (0%) formula, as it may shift the color toward orange. Instead, choose the 5% formalin version or higher. All other color-treated hair types can use the treatment following the standard instructions.
Q: How much product do I need for long hair?
A: One 100ml bottle is sufficient for hair up to approximately 17 inches in length. If your hair is longer than 17 inches, it is recommended to purchase 2 sets to ensure full coverage and optimal results.
