Eelhoe Purple Shampoo – Toning for Blonde & Bleached Hair

Keep your blonde, silver, or bleached hair looking vibrant and brass-free with the Eelhoe Purple Shampoo. This CPNP-certified, sulfate-free formula is packed with high-concentration purple pigment particles that neutralize unwanted warm yellow and orange tones — giving you cool, luminous locks wash after wash.

This product is a cosmetic/personal care item. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Why You'll Love It

• Neutralizes Brassiness: Purple pigments target warm yellow and orange undertones left after bleaching, maintaining cool gray, platinum, and silver-white tones for longer.
• Sulfate-Free Gentle Cleanse: Deep-cleans hair and scalp without stripping natural moisture or color pigment, preserving your ideal shade and extending the life of your color.
• Keratin-Infused Repair: Keratin essence penetrates the hair shaft, smoothing the cuticle to reduce frizz, dryness, and tangles — restoring silky softness and shine to bleached or color-treated hair.
• Oil & Moisture Balance: Regulates scalp oil secretion so roots feel fresh and voluminous while ends stay hydrated, supple, and flowing — no flat, greasy roots or dry, brittle tips.
• Natural Plant Ingredients: Formulated with natural plant-derived ingredients and free from high-concern chemicals, making it gentle enough for all hair types.

Product Specifications

• Brand: Eelhoe
• Item Type: Purple Toning Shampoo
• Net Weight: 30ml
• Hair Type: All (especially color-treated, bleached, blonde, silver, gray)
• Gender: Unisex
• Certification: CPNP
• Shelf Life: 36 Months after manufacture
• Key Ingredients: Natural plant extracts, Keratin essence, Purple pigment complex
• Formula: Sulfate-free
• Made in: Mainland China

How to Use

1. Wet thoroughly: Start with warm water to fully saturate your hair before applying.
2. Apply the shampoo: Dispense an appropriate amount into your palm. For long or thick hair, section and apply with focus on lighter, more yellow-prone areas.
3. Lather & wait: Massage with fingertips to build a rich lather from mid-lengths to ends. Leave on for 1–2 minutes (adjust time based on how yellow your hair appears), then work through roots before rinsing.
4. Rinse thoroughly: Rinse completely with cool or lukewarm water.
5. Recommended frequency: Use 2–3 times per week, alternating with your regular moisturizing shampoo for best results.

Care & Storage Tips

• Store in a cool, dry place — away from direct sunlight and high heat.
• Keep out of reach of children.
• For external use only. Avoid contact with eyes; rinse thoroughly if contact occurs.

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For more information on maintaining color-treated hair health, visit the FDA's guidance on hair dyes and cosmetic hair products.

Frequently Asked Questions

Q: How does purple shampoo work on blonde and bleached hair?

A: Purple shampoo works on the principle of color theory — purple is the complementary opposite of yellow on the color wheel. The high-concentration purple pigments in the Eelhoe Purple Shampoo deposit onto the hair shaft and neutralize unwanted warm yellow and orange tones that develop in blonde, bleached, silver, or gray hair over time, keeping your color cool, bright, and fresh-looking.

Q: How often should I use Eelhoe Purple Shampoo?

A: For optimal results, we recommend using this purple toning shampoo 2–3 times per week, alternating with your regular moisturizing shampoo. Overuse may result in a slight violet cast on very light or porous hair — simply adjust frequency to find what works best for your specific hair color and tone.

Q: Is this purple shampoo safe for all hair types?

A: Yes! The Eelhoe Purple Shampoo is formulated for all hair types and is certified CPNP. Its sulfate-free formula is especially beneficial for color-treated, bleached, blonde, silver, or gray hair, delivering a gentle yet thorough cleanse without stripping moisture or color pigment.

Q: Will this purple shampoo work on natural gray or silver hair?

A: Absolutely. Natural gray and silver hair can also develop yellow or brassy tones over time. The purple pigment complex in this shampoo effectively neutralizes those warm tones, keeping natural gray and silver hair looking cool, clean, and vibrant.