{"product_id":"eelhoe-purple-toning-shampoo-blonde-bleached-color-treated-hair-30ml","title":"Eelhoe Purple Shampoo – Toning for Blonde \u0026 Bleached Hair","description":"\n\u003cp\u003eKeep your blonde, silver, or bleached hair looking vibrant and brass-free with the \u003cstrong\u003eEelhoe Purple Shampoo\u003c\/strong\u003e. This CPNP-certified, sulfate-free formula is packed with high-concentration purple pigment particles that neutralize unwanted warm yellow and orange tones — giving you cool, luminous locks wash after wash.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is a cosmetic\/personal care item. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch2\u003eWhy You'll Love It\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNeutralizes Brassiness:\u003c\/strong\u003e Purple pigments target warm yellow and orange undertones left after bleaching, maintaining cool gray, platinum, and silver-white tones for longer.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSulfate-Free Gentle Cleanse:\u003c\/strong\u003e Deep-cleans hair and scalp without stripping natural moisture or color pigment, preserving your ideal shade and extending the life of your color.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eKeratin-Infused Repair:\u003c\/strong\u003e Keratin essence penetrates the hair shaft, smoothing the cuticle to reduce frizz, dryness, and tangles — restoring silky softness and shine to bleached or color-treated hair.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eOil \u0026amp; Moisture Balance:\u003c\/strong\u003e Regulates scalp oil secretion so roots feel fresh and voluminous while ends stay hydrated, supple, and flowing — no flat, greasy roots or dry, brittle tips.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNatural Plant Ingredients:\u003c\/strong\u003e Formulated with natural plant-derived ingredients and free from high-concern chemicals, making it gentle enough for all hair types.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eProduct Specifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Eelhoe\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eItem Type:\u003c\/strong\u003e Purple Toning Shampoo\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNet Weight:\u003c\/strong\u003e 30ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHair Type:\u003c\/strong\u003e All (especially color-treated, bleached, blonde, silver, gray)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGender:\u003c\/strong\u003e Unisex\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCertification:\u003c\/strong\u003e CPNP\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShelf Life:\u003c\/strong\u003e 36 Months after manufacture\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Natural plant extracts, Keratin essence, Purple pigment complex\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormula:\u003c\/strong\u003e Sulfate-free\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMade in:\u003c\/strong\u003e Mainland China\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWet thoroughly:\u003c\/strong\u003e Start with warm water to fully saturate your hair before applying.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApply the shampoo:\u003c\/strong\u003e Dispense an appropriate amount into your palm. For long or thick hair, section and apply with focus on lighter, more yellow-prone areas.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLather \u0026amp; wait:\u003c\/strong\u003e Massage with fingertips to build a rich lather from mid-lengths to ends. Leave on for 1–2 minutes (adjust time based on how yellow your hair appears), then work through roots before rinsing.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRinse thoroughly:\u003c\/strong\u003e Rinse completely with cool or lukewarm water.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRecommended frequency:\u003c\/strong\u003e Use 2–3 times per week, alternating with your regular moisturizing shampoo for best results.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eCare \u0026amp; Storage Tips\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eStore in a cool, dry place — away from direct sunlight and high heat.\u003c\/li\u003e\n  \u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n  \u003cli\u003eFor external use only. Avoid contact with eyes; rinse thoroughly if contact occurs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eExplore More Hair Care\u003c\/h2\u003e\n\u003cp\u003eComplete your hair care routine with these related products from our store:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\u003ca href=\"\/products\/1-percent-better-every-day-motivational-canvas-wall-poster-inspirational-quote\"\u003eShop our motivational wall art to elevate your salon or bathroom space\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor more information on maintaining color-treated hair health, visit the \u003ca href=\"https:\/\/www.fda.gov\/cosmetics\/cosmetic-products\/hair-dyes\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eFDA's guidance on hair dyes and cosmetic hair products\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003ch4\u003eQ: How does purple shampoo work on blonde and bleached hair?\u003c\/h4\u003e\n\u003cp\u003eA: Purple shampoo works on the principle of color theory — purple is the complementary opposite of yellow on the color wheel. The high-concentration purple pigments in the Eelhoe Purple Shampoo deposit onto the hair shaft and neutralize unwanted warm yellow and orange tones that develop in blonde, bleached, silver, or gray hair over time, keeping your color cool, bright, and fresh-looking.\u003c\/p\u003e\n\u003ch4\u003eQ: How often should I use Eelhoe Purple Shampoo?\u003c\/h4\u003e\n\u003cp\u003eA: For optimal results, we recommend using this purple toning shampoo 2–3 times per week, alternating with your regular moisturizing shampoo. Overuse may result in a slight violet cast on very light or porous hair — simply adjust frequency to find what works best for your specific hair color and tone.\u003c\/p\u003e\n\u003ch4\u003eQ: Is this purple shampoo safe for all hair types?\u003c\/h4\u003e\n\u003cp\u003eA: Yes! The Eelhoe Purple Shampoo is formulated for all hair types and is certified CPNP. Its sulfate-free formula is especially beneficial for color-treated, bleached, blonde, silver, or gray hair, delivering a gentle yet thorough cleanse without stripping moisture or color pigment.\u003c\/p\u003e\n\u003ch4\u003eQ: Will this purple shampoo work on natural gray or silver hair?\u003c\/h4\u003e\n\u003cp\u003eA: Absolutely. Natural gray and silver hair can also develop yellow or brassy tones over time. The purple pigment complex in this shampoo effectively neutralizes those warm tones, keeping natural gray and silver hair looking cool, clean, and vibrant.\u003c\/p\u003e\n\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"How does purple shampoo work on blonde and bleached hair?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Purple shampoo works on the principle of color theory — purple is the complementary opposite of yellow on the color wheel. The high-concentration purple pigments in the Eelhoe Purple Shampoo deposit onto the hair shaft and neutralize unwanted warm yellow and orange tones that develop in blonde, bleached, silver, or gray hair over time, keeping your color cool, bright, and fresh-looking.\"}}, {\"@type\": \"Question\", \"name\": \"How often should I use Eelhoe Purple Shampoo?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"For optimal results, we recommend using this purple toning shampoo 2–3 times per week, alternating with your regular moisturizing shampoo. Overuse may result in a slight violet cast on very light or porous hair — simply adjust frequency to find what works best for your specific hair color and tone.\"}}, {\"@type\": \"Question\", \"name\": \"Is this purple shampoo safe for all hair types?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes! The Eelhoe Purple Shampoo is formulated for all hair types and is certified CPNP. 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